Winter Shines Bright in Glasgow
Business Engagement for Glasgow's Winter Campaign
This winter, Glasgow’s city centre transforms into a festive wonderland, and our “Winter Shines Bright” campaign invites local businesses to be part of the magic.
Designed to boost footfall, enhance visitor experience, and foster collaboration, the campaign offers multiple touchpoints for business engagement and visibility.
Business Engagement
This winter, Glasgow shines brighter together. Share your festive events, offers, or experiences and be part of the city’s official campaign!
We will work with local businesses in the city centre to showcase what is happening in the city this winter.
The content will be broken down into easy to navigate categories for our audience. Your submitted activities should fall under one of the following.
- Get you in town: nightlife, events and promos in bars, activities for adults
- Family Activities: events aimed at kids and families
- Entertainment: pantos, movies, shows & music
- Hidden Gems: independent markets, shopping promotions, daytime events
- Festive Food: offers from restaurants and cafes, festive menus, food-based events
What we'll provide you with to get involved
Winter Shines Bright in Glasgow Campaign
Planned Activity
Target Audience
- Glasgow residents and regional visitors
- Families, friend groups, and day trippers
- Domestic and international tourists
Campaign Timeline
Christmas Lighting Trail
Glasgow shines even brighter at 6pm on Thursday 20th November as our Christmas lighting trail is illuminated for the first time. We're looking for businesses along and close by the trail to do something extra special on November 20th.
Starting on Sauchiehall Street, lighting up Buchanan Street and ending along Argyle Street. The lighting installations make the perfect city-centre trail, through our main shopping district.
The trail lights up each night at 4pm after this day, until Saturday 3rd January.