Business Engagement for Glasgow's Winter Campaign

This winter, Glasgow’s city centre transforms into a festive wonderland, and we’re inviting businesses to be part of the magic.

Designed to boost footfall, enhance visitor experience, and foster collaboration, the campaign offers multiple touchpoints for business engagement and visibility.

Business Engagement

Share your festive events, offers, or experiences and be part of the city’s official campaign!

We will work with local businesses in the city centre to showcase what is happening in the city this winter.

The content will be broken down into easy to navigate categories for our audience. Your submitted activities should fall under one of the following. 

  • Festive Food & Drinks: food & drink offers
  • Family Fun: events aimed at kids and families
  • Entertainment: festive party nights, pantos, movies, shows & music/gigs
  • Hidden Gems: independent markets, shopping promotions, daytime events
  • Shopping: retail events and offers 

What we'll provide you with to get involved

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  • Promotional Toolkit

    We'll provide you with a toolkit of campaign branding, social media templates, submission guidelines, and sample copy to get involved.

  • Collaboration Incentives

    We'll offer priority placement and visibility for businesses that go the extra mile and co-host themed events or promotions.

  • Support & Onboarding

    We'll ensure simple submission forms and dedicated contact support from the Glasgow Life marketing team.

Get you in town this Christmas: Campaign

Planned Activity

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  • 🌐 Digital Presence

    • Website Hub: Our website will feature event listings and business offerings.
    • Social Media: Organic and paid campaigns on Facebook and Instagram, spotlighting businesses, events, and user-generated content will run from mid-November until mid-December. 

  • 🗺️ Printed Map

    There will be a festive printed map created for our audience, allowing them to easily navigate the lighting trail. 

    • Available to pick up at shops, transport hubs and hotels, with large posters in city-centre locations. 
    • There will be clear QR codes for digital updates

  • 📻 Radio Promotion

    Engaging games and sponsorship features to drive awareness and city centre visits on Clyde 1’s Bowie@Breakfast. 

    • Reach: Over 4.5 million combined impacts across two radio activations

Shopping street lit up for the festive season, with shoppers blurred. Illuminations include cone shaped structures. Large lit up ferris wheel blurred in the background

Shopping street lit up for the festive season, with shoppers blurred. Illuminations include cone shaped structures. Large lit up ferris wheel blurred in the background

Target Audience

  1. Glasgow residents and regional visitors
  2. Families, friend groups, and day trippers
  3. Domestic and international tourists

Campaign Timeline

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  • Business information required

    We need to know everything you're doing this festive period by Wednesday 12 November.

  • Campaign live

    Our campaign kicks off on Wednesday 12 November and runs until Saturday 3 January 2026

  • Lighting Trail

    The Christmas lighting trail is on every day from Thursday 20 November until Saturday 3 January 2026.