This one-hour session will provide practical insights and advice on how to strengthen your approach to inclusive marketing and connect with a wider audience.

What to expect:

• Practical advice on inclusive marketing and communication
• Insights into the needs and expectations of visitors seeking inclusive travel experiences
• Actionable tips to apply within your own organisation

Speakers:

• Sarah Muir, Product Manager, Abbey UK – sharing insights from travel intermediaries working directly with inclusive tour clients.

• Carrie-Ann Lightley, Accessible Travel Writer & Content Creator – offering practical tips on inclusive content, imagery and messaging.

• Marina Di Duca, Inclusive Tourism Manager, VisitScotland – helping businesses implement what they’ve learned and enhance visibility to inclusive travellers.